Often both at work and personal lives we are challenged with decisions and situations where we must make navigate how to respond for long term maximum values. Unfortunately, most of the time our emotions take over that leads to undesirable results. Over the years, through my personal notes and implementing

Hiring great marketing talent is often misunderstood. I don’t think great marketing talent is about being the most creative person in the room. Creativity matters, but it’s not the core. So what actually defines great marketing talent? In my view, it comes down to a few fundamentals. First,

When you build or scale a product, one of the most powerful guiding lights is clarity on where you currently sit in the market , in other words: how much of the total addressable market (TAM) your product has reached, and what that means for your next moves. Different stages of

Marketing can be a black box for a lot of people. Where to market, how to market, where to start, how to focus, what my objectives are, I’d say these are the questions I see every generation that was born after baby boomers asking except Gen Z . I’d