Jahanzaib Saeed

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Jahanzaib Saeed

Planning Approach: Aligning Product Penetration with TAM

When you build or scale a product, one of the most powerful guiding lights is clarity on where you currently sit in the market , in other words: how much of the total addressable market (TAM) your product has reached, and what that means for your next moves. Different stages of

How to decide what marketing channels to focus on and why depending on your business type

Marketing can be a black box for a lot of people. Where to market, how to market, where to start, how to focus, what my objectives are, I’d say these are the questions I see every generation that was born after baby boomers asking except Gen Z . I’d